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AI Agents in Digital Marketing: How They Are Changing Business in India AI agents in digital marketing are changing how businesses research, plan, create, and manage their marketing activities. Instead of using AI only for simple content generation, businesses can now explore AI-assisted workflows that support research, content planning, customer engagement, advertising, analytics, and repetitive

Artificial intelligence is changing how businesses approach digital marketing. From content planning and SEO research to campaign development and performance analysis, AI tools can help marketing teams handle more work in less time. GPT-6 Astra is OpenAI’s latest model, introduced in September 2026. OpenAI describes Astra as a model built for complex reasoning, browsing, computer